The brand name Zimasa is a fusion of Zimbabwe and Masau, reflecting our deep connection to the land and its cherished fruit. By combining these elements, Zimasa Vodka embodies the spirit and essence of Zimbabwe, that offers a unique and authentic taste experience.
Founded by three passionate individuals, Zimasa Vodka was created to celebrate their homeland’s rich heritage and unique culture. Inspired by their childhood memories of locals foraging Masau fruit with their families, they set out to create a beverage that captured the essence of Zimbabwe and after years of experimenting with traditional distillation methods and the finest local ingredients, they perfected a recipe that truly reflects their heritage.
Zimasa Vodka is meticulously handcrafted in small batches, the Zimbabwean Masau fruit is distilled a minimum of six times, at the 17th Century Hensol Castle Distillery by Master Distiller – Dai Wakely who developed a process to enhance the flavour with distinct notes of dry apple and plum.
After perfecting the Zimasa recipe, we finalised our formula in summer 2023. Since then, Zimasa has been recognised by leading UK and international competitions:
Our goal is a zero-waste supply chain by 2028. We are not there yet. Our first step is finding a use for every part of the Masau fruit, as set out in our research below. We will publish our progress against this goal here each year.
We are always looking for ways to reduce waste and maximise potential of natural resources. Currently, we are exploring various use cases for all the elements of the Masau fruit, starting with our premium distilled vodka, preserves such as jams, chutneys, and marinades, and even transforming the waste, such as leftover skins and seeds, into animal feed. We believe that by utilising every part of the fruit, we can not only reduce waste but also create new products that are both sustainable and delicious.
Zimasa Vodka is a premium spirit that is crafted with great care and attention to detail. The Zimbabwean Masau fruits are distilled a minimum of six times using a unique process developed by Master Distiller – Dai Wakely. The result is a vodka with a distinct flavour profile that includes notes of dry apple and plum which provides an exceptional taste.
Masau fruit is at the heart of Zimasa Vodka, so we are committed to putting back what we take. Since 2023 we have planted Masau trees across rural Zimbabwe, working with local communities, schools, traditional leaders and the Forestry Commission of Zimbabwe.
That is over 350 Masau trees in three years. Read more about our tree planting.
IF YOU ARE A CONSUMER, BUSINESS, OR POTENTIAL PATRON, WE’D LOVE TO HEAR FROM YOU!
Telephone: +44 7471 556774
Email: info@zimasavodka.co.uk
Every year we plant Masau trees in Zimbabwe with local communities, so the fruit that makes Zimasa keeps growing for the next generation.
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